01 JOURNAL
Notes from the desk.
Written between engagements — method, mistakes and the occasional strong opinion.
LEAD PIECE
The Real Cost of Switching Agencies (And How to Avoid Doing It Twice)
Agency switches are expensive in ways that never show up on the invoice — here’s what actually gets lost.
02
Why Most Marketing Budgets Get Spent on the Wrong Channel First
The channel that worked for someone else’s business is rarely the one that fits yours — here’s how we actually decide.
03
How to Brief an Agency So You Actually Get What You Asked For
Most bad agency output traces back to a bad brief — not a bad agency.
04
Marketing Automation Without the Bloat: A Lean Setup That Actually Gets Used
Most automation platforms fail from overbuilding, not underbuilding — here’s the lean version that survives contact with a real team.
CORRESPONDENCE
Disagree with something we wrote?
Good. Write back — the desk reads everything.