Ecommerce Marketing at Marketing Events Limited starts with a full audit of what’s currently working and what isn’t — no cookie-cutter checklist, no vanity metrics. We treat product feed quality as seriously as ad copy, because most ecommerce budget gets wasted on a feed nobody’s audited in a year.
From there we build a plan specific to your business: shopping feed optimization down to the attribute level, abandoned-cart and post-purchase flows that recover real revenue, and channel budget shifted toward actual contribution margin, not just top-line ROAS.
Blended CAC comes down because spend follows profit, not just the channel with the flashiest last-click number. We report on the metrics that actually predict revenue, not clicks for their own sake, and we adjust the plan every month based on what the data shows.